Content Strategy for Media and Publishers

Joel:

Publishing always has been a highly competitive industry. Indeed, “getting the scoop” was a hotly contested goal of journalists everywhere. But the web and mobile devices have diversified readers and created new ways in which users can engage with content. It’s made “getting the scoop” something an everyday citizen can accomplish thanks to tools like Twitter.

Posted 08/17/2011 - 08:42

What a publisher wants, what a publisher needs...

Tiffany:

In the world of shrinking newsrooms and increased demand to “feed the beast,” many online news operations are being asked to do a great deal – but with very few resources. And with different news and information sources, portals and syndication sites popping up, the competition for readers (read: advertising dollars) is fierce.

Posted 08/22/2008 - 17:19 // 2 comments

Media companies getting in on the advertising business?

Tiffany:

As media companies continue to worry about how to make money, some are getting into the advertising business. Read the article from AP

Posted 03/24/2008 - 13:57