business

Lessons Learned from Online Journalism and Publishing Projects

Every engagement has opportunities to learn and improve. Here are a few lessons I’ve learned over the years from some of our online publishing projects that may be helpful for an organization embarking on an online publishing project.


The rough seas of a website launch

So your content management driven website is a shiny new yacht sitting in port. Your vendor just built it. The outside is spit polished, the engine hums, and the navigation tools are state of the art. You imagine yourself as Donald Trump when you step aboard. But wait! There’s no fuel in it. The inside hasn’t been decorated yet. The galley doesn’t have a drop of champagne. And as you peer out into the rough seas of a CMS website launch, there are some mighty big waves. Sound familiar? Sound scary?


Client homework before the web development project begins

After the contract is signed, but before the project kickoff meeting occurs, there’s a crucial period of time for gearing up and getting ready – for the tech company AND the client.

Let’s call it the courtship.


Do you dig your employer?

In the Information Age, any competitive advantages that a company may possess can quickly disappear. Any unique assets can become commodity overnight. The only true differentiator companies can rely on is the skill-set and talent of its workforce. We share with you some thoughts about how to acquire and retain the best people, in the tough market.


Lessons in recruiting the "right" people

In a growing business, there is nothing as important as finding good people. Or more to the point, the “right” fit for your business. Like any lasting partnership, the “right” one is a tough person to find.

Here at Phase2 we find that the recruiting process consumes a great deal of time. But good hires are worth the time and effort and the consequences of a bad hire are unthinkable


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