apture

Phase2 Technology and Apture, Inc. worked together to provide a new solution to provide online publishers with an expanded toolset to enhance the user experience for publishers utilizing the Drupal content management system. Read more about it here.

We have been messing around with a new technology lately called Apture that provides a very cool way for content publishers to contextually link terms in their content to related rich media items in a clever way. With just one line of code placed on the page, publishers and bloggers can quickly and easily turn flat pages of text into a compelling multimedia experience by providing pop up supplemental references.