Web 2.0 strategies from Gartner

My colleague Laura found a great article from UK company Gartner which highlights benefits Web 2.0 benefits for traditional companies.

Click here to read the article.

Charles Abrams, director of research for Gartner, lists 7 core benefits of Web 2.0 for traditional companies, including:

1. Next-generation Web platforms can be highly efficient in overall procurement and sales strategies.
2. Lessons from Web 2.0 community and social networking success stories can be leveraged within the enterprise for more efficient knowledge worker collaboration and overall employee satisfaction.
3. Semantic tagging technologies can greatly increase the navigation of internal and external information overload and increase information-based product consumption and use.
4. Web 2.0 communities can be used for new product feedback, shortening the product development time and targeting valuable marketing resources.

Is your company using Web 2.0 as well as it could be?