An important part of providing value to your userbase is having a wealth of diverse, substantial content. The hard part is developing a flexible information architecture and intuitive page layouts that make it easy for your users to focus on what you want them to, as well as find whatever they are looking for. Good design assures a user absorbs your content and keeps coming back to your site.
Check out the designs that have been showcased on http://www.smashingmagazine.com/2007/03/26/keep-it-simple-stupid-showcas….
I think these are some great examples of simple yet powerful designs that are intuitive.


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