Tiffany:

Phase2 Technology and Apture, Inc. announced today a new solution to provide online publishers with an expanded toolset to enhance the user experience for publishers utilizing the Drupal content management system.

Publishers using the Drupal modules can now enjoy the added feature of Apture’s rich multimedia linking platform, which allows the user to effortlessly include rich multimedia content by simply clicking on the item to embed.

Phase2 Technology constantly seeks new and innovative tools for publishers using the Drupal CMS. And it’s development of the Drupal modules for Apture complements work in other semantic web practices including Calais, Thomson Reuters Semantic web service that enables publishers to automatically metatag content. Phase2 is nationally recognized for expertise in the implementation of non-profit, media and publishing solutions using open source technologies including Java and the Drupal content management platform.

Apture’s solution is a new class of authoring tools, which provide a point and click interface to link and embed multiple content on a web page to quickly and easily create a multimedia experience for the user.

The Apture solution removes cumbersome copying and pasting codes and URLs from multiple sites to embed content onto their pages. Moreover, Apture allows the publisher to specify the exact parts of media to be linked, including the exact page of a long PDF, the exact moment of a video, podcast and more.

It also changes the visitor experience by enabling the user to simply view several media without ever having to leave the publisher’s web page. By integrating the Apture solution publishers will be able to add true context to what they are trying to communicate to their readers, without sending them away. Therefore the web page is no longer a flat piece of paper and can now be an interactive and intuitive experience.

The Apture Innovative Media Hub exposes publicly available content that web publishers have at their disposal but may not be aware of. Apture provides access to the richest multimedia on the web, including Wikipedia’s open-licensed reference library, the 11 major online video libraries (including YouTube, Hulu, ESPN and more), Flickr’s global library of photographs, imeem’s library of user-embeddable music and video playlists from four record labels, Google Maps, and more.

The modules can be downloaded here http://drupal.org/project/apture